Resume
Experience
2024 - PRESENT
TAX PORTFOLIO MARKETING SPECIALIST
BDO USA, LP
Columbus, OH
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Manage end-to-end production of Tax Alerts, newsletters, and email campaigns across multiple tax business lines.
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Write and edit email marketing content and proofread external thought leadership for quality, accuracy, and brand consistency.
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Design and enhance client-facing presentations to improve visual communication and brand alignment.
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Coordinate cross-functional marketing projects by managing web, email, creative, and database workflows from intake through execution.
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Partner with marketers, designers, and subject matter experts to deliver high-quality marketing assets on time.
2022 - 2024
PORTFOLIO MARKETING SPECIALIST
BDO USA, LP
Columbus, OH
• Drive firmwide marketing for Advisory and Tax practices, partnering with leaders to execute integrated digital, content, and event campaigns
• Develop International publications and webcasts to position BDO as a global thought leader
• Analyze performance metrics, including web and email reporting, to optimize engagement and lead generation
2022 - 2024
SOCIAL MEDIA SPECIALIST
BDO Digital, LLC
Columbus, OH
• Built and led BDO Digital’s first social media function, implementing scalable processes and analytics frameworks
• Optimized content calendar and paid social strategy, increasing engagement and lead quality, growing our LinkedIn pages to over 1,200 Followers
• Partnered cross-functionally to align digital campaigns with firmwide growth goals
2021 - 2022
SOCIAL MEDIA MANAGER
AdaptaLogix, LLC
(Acquired by BDO Digital, LLC)
Dublin, OH
• Managed social strategy and content creation pre-acquisition, establishing scalable marketing systems later integrated into BDO Digital
• Executed strategic engagement to expand our social outreach, growing our new LinkedIn page to over 1,000 Followers within 6 months
• Developed Smartsheet KPI tracking dashboard and streamlined marketing operations through Smartsheet automation
2020 - 2021
MARKETING SPECIALIST
AdaptaLogix, LLC
Dublin, OH
• Facilitated the launch, posting, and social schedule of social media pages
• Conducted market research for lead generation in coordination with marketing & sales departments
• Utilized programs like Agiloft, QuickBooks, Accelo, SmartSheet, Adobe InDesign, and Microsoft Teams to organize office resources
• Cultivated marketing materials through programs like Adobe Photoshop, Adobe Spark, and InDesign
• Assisted in human resource efforts by creating new employee guides and training documents
• Managed social media calendar using the HubSpotCMS system
2020- 2021
TALENT MANAGER
I M a N I
Bowling Green, OH
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Managed social media presence
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Contacted local and regional press outlets for coverage
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Created marketing assets for the promotion of new singles, videos, live streams, and article publications
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Controlled content calendar and release schedule
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Facilitated promotional events like live streams, music video premieres, and single debuts
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Organized merchandise acquisition, production, and sales via Bandcamp
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Produced official artist website, online store, and sound library
2020
ON-CAMPUS INTERN
Bowling Green State University
Bowling Green, OH
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Developed advertising campaigns for BGSU's School of Media and Communication's brand-new Advertising Program
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Cultivated content based upon interviews, surveys, and market research
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Utilized tools such as Adobe InDesign and Microsoft Excel to develop campaign materials for the client
Education
2018 - 2021
BOWLING GREEN STATE UNIVERSITY
Bachelor of Arts
Specializing in Advertising
Minor in Music Industry
Bowling Green, OH
Awarded Cum Laude for outstanding academic achievement during the course of my college career, and achieving a GPA of 3.657
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While at Bowling Green, I was a part of the following organizations:
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Chi Omega – Kappa Delta Chapter
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Served as Sisterhood Director (2018-2020)​
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Colleges Against Cancer
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Friends of The Wood County Humane Society
2018 - 2021
COLUMBUS STATE COMMUNITY COLLEGE
Taking interest & certification coures
Columbus, OH
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GPA: 3.8
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Relevant Courses:
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Photoshop for Photography
- Intro to Digital Photography
- History of Music
- Single-Camera Videography
- Video Editing
- Accounting
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Professional Skillset
Industry-Specific Market Research
AI Agent Building & Priming
Project Management
Social Media Optimization (SMO)
Social Media Analytics
Adobe Suite
Microsoft Suite
AirTable Database Engineering
Marketing Reporting
HubSpot
Photography
Email Marketing
Certifications
Advanced Google Analytics
HubSpot Social Media Marketing
HubSpot Digital Marketing
HubSpot Contextual Marketing
HubSpot Inbound Marketing
Google Digital Garage's The Fundamentals of Digital Marketing
Google Ads Display
HubSpot Inbound
HubSpot CMS for Marketers